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Privacy Policy

Last updated: 2025-08-13

This Privacy Policy explains how Another Flock ("we", "us", or "our") collects, uses, shares, and protects your personal data when you use our website and services. We are the controller of your personal data for the purposes of the UK General Data Protection Regulation (UK GDPR).

1. Who we are and how to contact us

Controller: Another Flock
Address: London, United Kingdom
Email: privacy@anotherflock.com

You can contact us about this policy or your data protection rights using the details above. You also have the right to make a complaint to the UK Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint.

2. What data we collect

We may collect and process the following categories of personal data:

  • Account data: name, email address, authentication identifiers.
  • Usage data: app interactions, feature usage, logs, and performance metrics.
  • Support data: information you provide when you contact support or provide feedback.
  • Billing data: subscription plan, transaction metadata (processed by our payment provider).
  • Device and technical data: IP address, browser type/version, operating system, and similar diagnostic data.
  • Cookie data and similar technologies as described in the Cookies section below.

3. How we use your data and legal bases

We use your personal data for the following purposes under the legal bases set out below:

  • To provide and operate the service (create accounts, authenticate users, deliver features, maintain security). Legal basis: performance of a contract and our legitimate interests in ensuring service integrity.
  • To process payments and manage subscriptions. Legal basis: performance of a contract and compliance with legal obligations (e.g., tax).
  • To communicate with you about updates, security notices, and service-related information. Legal basis: performance of a contract and legitimate interests.
  • To provide support and improve the service, including analytics. Legal basis: legitimate interests in improving and securing our services; where required, consent for analytics cookies.
  • To comply with legal obligations and enforce our terms. Legal basis: compliance with legal obligations and legitimate interests.
  • With your consent, to send marketing communications or run optional features that require consent. Legal basis: consent (you may withdraw at any time).

4. Sharing your data

We may share personal data with trusted processors who provide services on our behalf (e.g., cloud hosting, email, analytics, and payments). These providers are bound by contracts that require them to protect your data and act only under our instructions. We may also share data where required by law, to protect rights and safety, or in connection with a business transaction (e.g., merger, acquisition), in which case you will be notified where legally required.

5. International transfers

Where we or our processors transfer personal data outside the UK, we rely on appropriate safeguards under the UK GDPR (such as UK Addendum to the EU Standard Contractual Clauses or adequacy regulations). You can contact us for more details of applicable safeguards.

6. Data retention

We keep personal data only for as long as necessary to fulfil the purposes described in this policy, including to comply with legal, accounting, or reporting requirements. Retention periods vary by data category and context (e.g., account data is retained for the life of your account and a reasonable period thereafter; billing records may be retained to comply with tax law).

7. Your rights

Under the UK GDPR, you have the right to request access, rectification, erasure, restriction of processing, data portability, and to object to processing. Where processing is based on consent, you may withdraw consent at any time. Some rights apply only in certain circumstances. To exercise your rights, contact us at privacy@anotherflock.com.

8. Cookies and similar technologies

We use cookies and similar technologies to operate and improve our services. Where we use non‑essential cookies (e.g., analytics), we seek your consent via our cookie banner and preferences panel. You can manage your choices at any time using the consent controls.

9. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. However, no system can be completely secure, and we cannot guarantee absolute security.

10. Children

Our services are not directed to children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us to request deletion.

11. Changes to this policy

We may update this policy from time to time. We will post the updated version here and update the "Last updated" date. If changes are material, we will provide additional notice where appropriate.

12. Contact

If you have questions about this policy or your data protection rights, contact us at privacy@anotherflock.com.