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Terms of Service

Last updated: 2025-11-05

1. Introduction and Acceptance

These Terms of Service (the "Terms", "Agreement") constitute a legally binding agreement between you (whether an individual or entity, "you", "your", "Customer") and Another Flock ("we", "us", "our", "Company") governing your access to and use of our website, conversion analysis platform, and related services (collectively, the "Service").

By creating an account, accessing the Service, or clicking "I agree", you acknowledge that you have read, understood, and agree to be bound by these Terms. If you are entering into these Terms on behalf of a company, organisation, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms, in which case "you" refers to that entity.

If you do not agree to these Terms, you must not access or use the Service.

2. About Us and Contact Information

The Service is operated by Another Flock, a trading name of THE PRODUCT BRIDGE LTD, a company registered in England and Wales with company number 13856604. Our registered office is at 29 Kingston Road, Bristol, England, BS3 1DS.

Contact details:
Legal enquiries: legal@anotherflock.com
Support enquiries: robert.pisacane@anotherflock.com

3. Eligibility and Age Requirements

You must be at least 18 years old to use the Service. By using the Service, you represent and warrant that you meet this age requirement.

The Service is intended primarily for business and professional use. However, where you are using the Service as a consumer (i.e., for purposes wholly or mainly outside your trade, business, craft, or profession), nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, or other applicable consumer protection legislation.

4. Account Registration and Security

4.1 Account Creation: To access certain features of the Service, you must create an account. You agree to provide accurate, current, and complete information during registration and to update such information to keep it accurate, current, and complete.

4.2 Account Security: You are responsible for maintaining the confidentiality of your account credentials (username and password) and for all activities that occur under your account. You agree to:

  • Choose a strong password and keep it confidential;
  • Notify us immediately of any unauthorised use of your account or any other breach of security;
  • Ensure that you exit from your account at the end of each session;
  • Not share your account credentials with any third party.

4.3 Account Responsibility: You are solely responsible for all activities that occur under your account, whether or not authorised by you. We will not be liable for any loss or damage arising from your failure to comply with these security obligations.

4.4 Legal Compliance: You must comply with all applicable laws, regulations, and third-party rights in connection with your use of the Service.

5. Service Plans, Subscriptions, and Billing

5.1 Service Plans: The Service is offered on various subscription plans, including:

  • Free Plan: Provides limited access to the Service (1 single-page analysis per month with up to 6 issues) at no cost;
  • Paid Subscription Plans: Provide enhanced features, higher usage quotas, and additional functionality as described on our pricing page.

Current subscription pricing, features, quotas, and usage limits are set out on our pricing page at https://anotherflock.com/pricing. We reserve the right to modify our plans, features, and pricing at any time.

5.2 Free Plan Terms: The Free Plan is provided at our discretion and may be modified, suspended, or discontinued at any time without notice. Free Plan users have no guarantee of service availability or support.

5.3 Subscription Fees and Payment: Subscription fees are charged in advance on a monthly or annual basis (as selected by you) and are non-refundable except as expressly provided in these Terms or required by law. All fees are exclusive of VAT and other applicable taxes, which you are responsible for paying.

5.4 Payment Processing: Payments are processed by our third-party payment processor (Stripe). By providing payment information, you authorise us and our payment processor to charge your designated payment method for all fees due. You agree to maintain valid and current payment information.

5.5 Automatic Renewal: Unless you cancel your subscription before the end of the current billing period, your subscription will automatically renew for successive periods of the same duration at the then-current subscription rate. We will charge your payment method on file at the start of each renewal period. You may cancel automatic renewal at any time through your account settings or by contacting support.

5.6 Failed Payments: If a payment fails, we may suspend or downgrade your account until payment is received. You remain liable for all outstanding amounts. We reserve the right to charge late fees or interest on overdue amounts to the extent permitted by law.

5.7 Price Changes: We may change our subscription fees at any time. For existing subscribers, price increases will take effect at the start of your next renewal period following at least 30 days' notice. If you do not agree to a price increase, you may cancel your subscription before the new price takes effect.

5.8 Taxes: All fees are exclusive of taxes (including VAT, sales tax, GST, or other indirect taxes). You are responsible for paying all applicable taxes. If we are required to collect or pay taxes on your behalf, such taxes will be added to your invoice.

6. Cancellation and Refunds

6.1 Cancellation by You: You may cancel your subscription at any time through your account settings or by contacting our support team. Cancellation will take effect at the end of your current billing period. You will continue to have access to paid features until the end of the billing period for which you have paid.

6.2 Consumer Right to Cancel: If you are a consumer in the United Kingdom, you have the right to cancel your subscription within 14 days of purchase without giving any reason (the "Cooling-Off Period"). To exercise this right, you must inform us of your decision to cancel by contacting us at legal@anotherflock.com. If you request that we begin providing the Service during the Cooling-Off Period and you subsequently cancel, you will be liable to pay a proportionate amount for services provided up to the point of cancellation.

6.3 Refund Policy: Subscription fees are generally non-refundable. However:

  • Consumers exercising their statutory cancellation right during the Cooling-Off Period will receive a full or pro-rata refund as described above;
  • If we materially breach these Terms and fail to remedy the breach within 30 days of written notice, you may be entitled to a pro-rata refund for the unused portion of your subscription;
  • Refunds are processed within 14 days of approval using your original payment method.

6.4 Downgrades: If you downgrade to a lower-tier plan or the Free Plan, the downgrade will take effect at the end of your current billing period. No refunds or credits will be provided for the unused portion of your previous plan.

7. Acceptable Use

7.1 Prohibited Activities: You agree not to, and not to permit any third party to:

  • Use the Service for any unlawful purpose or in violation of any applicable laws or regulations;
  • Upload, post, transmit, or otherwise make available any content that is unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, or otherwise objectionable;
  • Infringe any patent, trademark, trade secret, copyright, or other intellectual property or proprietary rights;
  • Impersonate any person or entity, or falsely state or otherwise misrepresent your affiliation with a person or entity;
  • Reverse engineer, decompile, disassemble, or attempt to derive the source code of the Service, except to the extent expressly permitted by applicable law;
  • Interfere with or disrupt the Service or servers or networks connected to the Service, or disobey any requirements, procedures, policies, or regulations of networks connected to the Service;
  • Attempt to gain unauthorised access to any portion of the Service, other accounts, computer systems, or networks connected to the Service, through hacking, password mining, or any other means;
  • Perform any security testing, vulnerability assessment, or penetration testing without our prior written consent;
  • Use any robot, spider, scraper, or other automated means to access the Service without our express written permission;
  • Transmit any viruses, worms, defects, Trojan horses, or any items of a destructive nature;
  • Circumvent, disable, or interfere with security-related features or features that prevent or restrict use, copying, or enforce limitations on use of the Service;
  • Resell, rent, lease, sublicense, distribute, or otherwise transfer rights to the Service without our express written permission;
  • Use the Service to analyse websites that you do not own or have explicit permission to analyse;
  • Submit any content containing personal data without having a lawful basis under data protection laws;
  • Use the Service in any manner that could damage, disable, overburden, or impair our servers or networks.

7.2 Consequences of Violation: Violation of this Acceptable Use policy may result in immediate suspension or termination of your account without notice and without refund.

8. Customer Data and Privacy

8.1 Ownership: You retain all ownership rights in and to any data, content, or information that you submit to the Service ("Customer Data"). You grant us a limited, non-exclusive, worldwide licence to use, process, and display Customer Data solely as necessary to provide the Service to you.

8.2 Data Protection: We process personal data in accordance with our Privacy Policy (available at /privacy) and applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

8.3 Your Responsibilities: You are responsible for ensuring that:

  • You have all necessary rights, consents, and lawful bases to submit Customer Data to the Service;
  • Customer Data does not violate any laws or infringe any third-party rights;
  • You comply with all applicable data protection laws when using the Service.

8.4 Data Processing Agreement: Where you are a controller (as defined under data protection laws) and submit personal data to the Service, the data processing terms set out in our Data Processing Agreement (DPA) apply. The DPA is available on request.

8.5 Analysis Results: Conversion analysis results, reports, and recommendations generated by the Service using your Customer Data remain your property. We may use aggregated, anonymised data derived from analyses for statistical purposes and to improve the Service.

9. Intellectual Property Rights

9.1 Our Rights: The Service, including all content, features, functionality, software, code, designs, graphics, user interfaces, trademarks, logos, and other materials (excluding Customer Data), is owned by us or our licensors and is protected by copyright, trademark, patent, trade secret, and other intellectual property laws. All rights not expressly granted to you in these Terms are reserved.

9.2 Limited Licence: Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Service for your internal business or personal purposes in accordance with these Terms.

9.3 Restrictions: You may not copy, modify, distribute, sell, or lease any part of the Service, nor may you reverse engineer or attempt to extract the source code of the Service, except to the extent such restriction is prohibited by law.

9.4 Feedback: If you provide us with any suggestions, comments, improvements, ideas, or other feedback relating to the Service ("Feedback"), you grant us a worldwide, perpetual, irrevocable, royalty-free, fully paid-up, transferable, sublicensable licence to use, copy, modify, create derivative works based upon, and otherwise exploit such Feedback for any purpose without restriction or obligation to you.

10. Confidentiality

10.1 Confidential Information: Each party (the "Receiving Party") may have access to confidential information of the other party (the "Disclosing Party") in connection with these Terms. "Confidential Information" means all non-public information disclosed by one party to the other, whether orally, in writing, or by any other means, that is designated as confidential or that reasonably should be considered confidential given the nature of the information and circumstances of disclosure.

10.2 Protection: The Receiving Party agrees to:

  • Use Confidential Information only as necessary to perform its obligations or exercise its rights under these Terms;
  • Protect Confidential Information using at least the same degree of care it uses to protect its own confidential information, but in no event less than reasonable care;
  • Not disclose Confidential Information to any third party without the prior written consent of the Disclosing Party.

10.3 Exceptions: Confidential Information does not include information that:

  • Is or becomes publicly available through no breach of these Terms;
  • Was rightfully known to the Receiving Party without restriction before receipt from the Disclosing Party;
  • Is rightfully received by the Receiving Party from a third party without breach of any confidentiality obligation;
  • Is independently developed by the Receiving Party without use of or reference to Confidential Information.

11. Third-Party Services and Integrations

The Service may integrate with or provide links to third-party services, applications, or websites (collectively, "Third-Party Services"). We do not control Third-Party Services and are not responsible for their content, functionality, privacy practices, or terms of use. Your use of Third-Party Services is governed by the terms and privacy policies of those services. We do not endorse or make any representations about Third-Party Services.

When you connect the Service to Third-Party Services (such as Google Analytics or GitHub), you grant us permission to access and use data from those services as necessary to provide the Service to you.

12. Service Availability and Modifications

12.1 Service Availability: We aim to provide a reliable Service, but we do not guarantee that the Service will be uninterrupted, error-free, or completely secure. The Service may be subject to limitations, delays, and other problems inherent in the use of the internet and electronic communications.

12.2 Maintenance: We may perform scheduled or emergency maintenance, which may result in temporary unavailability of the Service. Where reasonably practicable, we will provide advance notice of scheduled maintenance.

12.3 Modifications to the Service: We reserve the right to modify, suspend, or discontinue any aspect of the Service at any time, including the availability of any feature, database, or content. We may also impose limits on certain features or restrict access to parts or all of the Service without notice or liability.

12.4 Material Changes: We will not materially reduce the core functionality of the Service during a paid subscription term without providing reasonable advance notice and, where practicable, a suitable alternative or workaround.

13. Warranties and Disclaimers

13.1 Service Warranties: We warrant that the Service will be provided with reasonable skill and care. If you are a consumer and the Service is not as described, does not conform to information we have provided, or is not fit for purpose, you may be entitled to remedies under the Consumer Rights Act 2015.

13.2 Disclaimer: TO THE MAXIMUM EXTENT PERMITTED BY LAW, EXCEPT AS EXPRESSLY PROVIDED IN SECTION 13.1:

  • THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND;
  • WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, QUIET ENJOYMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE;
  • WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, ERROR-FREE, OR FREE FROM VIRUSES OR OTHER HARMFUL COMPONENTS;
  • WE DO NOT WARRANT THE ACCURACY, COMPLETENESS, OR USEFULNESS OF ANY CONVERSION ANALYSIS, REPORTS, OR RECOMMENDATIONS PROVIDED BY THE SERVICE;
  • ANY CONTENT OR DATA OBTAINED THROUGH THE SERVICE IS ACCESSED AT YOUR OWN RISK, AND YOU ARE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR SYSTEMS OR LOSS OF DATA RESULTING FROM SUCH ACCESS.

13.3 No Advice: The Service provides conversion analysis and recommendations for informational purposes only and does not constitute professional advice. You should not rely solely on the Service for business decisions without consulting appropriate professionals.

13.4 Consumer Rights: Nothing in these Terms affects your statutory rights that cannot be excluded by law, including rights under the Consumer Rights Act 2015.

14. Limitation of Liability

14.1 Exclusions: NOTHING IN THESE TERMS EXCLUDES OR LIMITS OUR LIABILITY FOR:

  • Death or personal injury caused by our negligence;
  • Fraud or fraudulent misrepresentation;
  • Any other liability that cannot be excluded or limited by law, including statutory rights under the Consumer Rights Act 2015.

14.2 Limitation for Business Users: IF YOU ARE USING THE SERVICE FOR BUSINESS PURPOSES, TO THE FULLEST EXTENT PERMITTED BY LAW:

  • WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, GOODWILL, DATA, ANTICIPATED SAVINGS, BUSINESS OPPORTUNITY, OR BUSINESS INTERRUPTION, WHETHER ARISING FROM CONTRACT, TORT (INCLUDING NEGLIGENCE), BREACH OF STATUTORY DUTY, OR OTHERWISE;
  • OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICE, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), BREACH OF STATUTORY DUTY, OR OTHERWISE, WILL NOT EXCEED THE GREATER OF (A) THE TOTAL FEES PAID BY YOU FOR THE SERVICE IN THE 12 MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO LIABILITY, OR (B) £100.

14.3 Limitation for Consumers: If you are a consumer, our liability to you for losses you suffer caused by us failing to comply with these Terms or in connection with your use of the Service is strictly limited to losses that are a foreseeable consequence of our breach. Losses are foreseeable where they could be contemplated by you and us at the time you begin using the Service. Our total liability for such foreseeable losses will not exceed the amount paid by you for the Service in the 12 months immediately preceding the event giving rise to liability.

14.4 Basis of the Bargain: You acknowledge that the limitations of liability set out in this Section 14 are fundamental elements of the basis of the bargain between you and us, and that we would not be able to provide the Service on an economically reasonable basis without such limitations.

15. Indemnification

If you are using the Service for business purposes, you agree to indemnify, defend, and hold harmless THE PRODUCT BRIDGE LTD (trading as Another Flock), its affiliates, and their respective officers, directors, employees, agents, and representatives from and against any and all claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable legal fees) arising from:

  • Your use of the Service;
  • Your violation of these Terms;
  • Your violation of any applicable laws or regulations;
  • Your violation of any third-party rights, including intellectual property rights or privacy rights;
  • Customer Data or any other content you submit to the Service.

This indemnification obligation will survive termination of these Terms. If you are a consumer, this indemnification provision does not apply to you.

16. Suspension and Termination

16.1 Termination by You: You may terminate these Terms at any time by cancelling your subscription and ceasing to use the Service. See Section 6 (Cancellation and Refunds) for details on how to cancel.

16.2 Suspension by Us: We may suspend your access to the Service immediately without notice if we reasonably believe:

  • You have materially breached these Terms;
  • Your use of the Service poses a security risk or could cause harm to us, the Service, or other users;
  • You are using the Service for fraudulent or illegal purposes;
  • Your account has been compromised;
  • You have failed to pay amounts due.

We will make reasonable efforts to notify you of any suspension and the reasons for it, except where doing so would compromise security or violate applicable law.

16.3 Termination by Us: We may terminate these Terms and your access to the Service:

  • Immediately without notice for any reason set out in Section 16.2;
  • On 30 days' written notice if you materially breach these Terms and fail to cure such breach within 14 days of receiving notice;
  • On 90 days' written notice if we decide to discontinue the Service.

16.4 Effect of Termination: Upon termination:

  • Your right to access and use the Service will immediately cease;
  • We will cease providing the Service to you;
  • You will remain liable for all fees and charges incurred up to the date of termination;
  • We may delete your account and Customer Data in accordance with our data retention policies, unless retention is required by law;
  • Any refunds due will be processed in accordance with Section 6 (Cancellation and Refunds).

16.5 Survival: The following provisions will survive termination: Sections 5 (payment obligations), 8 (ownership of Customer Data and analysis results), 9 (intellectual property), 10 (confidentiality), 13 (disclaimers), 14 (limitation of liability), 15 (indemnification), 18 (governing law and disputes), and any other provision that by its nature should survive.

17. Changes to These Terms

17.1 Right to Modify: We may modify these Terms at any time. When we make changes, we will:

  • Update the "Last updated" date at the top of these Terms;
  • Post the revised Terms on our website;
  • For material changes, provide at least 30 days' advance notice by email to the address associated with your account or by prominent notice within the Service.

17.2 Acceptance of Changes: Your continued use of the Service after the effective date of any changes constitutes your acceptance of the revised Terms. If you do not agree to the changes, you must stop using the Service and cancel your subscription before the changes take effect.

17.3 Material Changes: Material changes include, but are not limited to, changes that:

  • Increase your fees or payment obligations;
  • Materially reduce the functionality or features of the Service;
  • Significantly limit your rights or expand our rights;
  • Modify liability provisions in a manner adverse to you.

18. Governing Law and Dispute Resolution

18.1 Governing Law: These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.

18.2 Jurisdiction - Business Users: If you are using the Service for business purposes, you agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter or formation (including non-contractual disputes or claims).

18.3 Jurisdiction - Consumers: If you are a consumer, you may bring proceedings in either:

  • The courts of England and Wales; or
  • The courts of the country in which you are resident.

We may bring proceedings against you only in the courts of the country in which you are resident.

18.4 Alternative Dispute Resolution: If you are a consumer in the European Union, you may also be entitled to submit a complaint through the EU Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr.

18.5 Informal Resolution: Before initiating any legal proceedings, we encourage you to contact us to seek an informal resolution. Many disputes can be resolved quickly and amicably through direct communication.

19. Force Majeure

Neither party shall be liable for any failure or delay in performing its obligations under these Terms (other than payment obligations) to the extent that such failure or delay is caused by circumstances beyond its reasonable control, including acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, earthquakes, accidents, strikes, or fuel or energy shortages ("Force Majeure Event"). The affected party shall promptly notify the other party of any Force Majeure Event and use reasonable efforts to mitigate its effects. If a Force Majeure Event continues for more than 30 days, either party may terminate these Terms upon written notice.

20. Assignment and Transfer

20.1 Assignment by You: You may not assign, transfer, or delegate these Terms or any of your rights or obligations hereunder without our prior written consent. Any attempted assignment in violation of this provision shall be null and void.

20.2 Assignment by Us: We may assign, transfer, or delegate these Terms and our rights and obligations hereunder without your consent in connection with a merger, acquisition, corporate reorganisation, or sale of all or substantially all of our assets. We may also assign these Terms to any affiliate or subsidiary. We will provide you with notice of any such assignment.

21. Entire Agreement

These Terms, together with our Privacy Policy and any other documents expressly incorporated by reference, constitute the entire agreement between you and us regarding the subject matter hereof and supersede all prior or contemporaneous understandings, agreements, representations, and warranties, whether written or oral, regarding such subject matter.

22. Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its intent, or if such modification is not possible, the provision shall be severed from these Terms. The remaining provisions of these Terms shall continue in full force and effect.

23. Waiver

No waiver by us of any term or condition set out in these Terms shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition. Any failure by us to enforce a right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver must be in writing and signed by an authorised representative of THE PRODUCT BRIDGE LTD.

24. Notices and Communications

24.1 Notices to You: We may provide notices and communications to you by email to the address associated with your account, by posting on our website, or through the Service. It is your responsibility to ensure that your email address is current and that you check your email regularly.

24.2 Notices to Us: You may provide notices to us by email at:

Notices sent by email will be deemed received one business day after transmission if sent during normal business hours (9:00 AM to 5:00 PM UK time, Monday to Friday), or on the next business day if sent outside normal business hours.

25. Interpretation

In these Terms:

  • References to "including" or "includes" mean "including without limitation";
  • Headings are for convenience only and do not affect interpretation;
  • Words in the singular include the plural and vice versa;
  • References to a "person" include an individual, company, or other legal entity;
  • References to "writing" or "written" include email.

26. Contact Information and Complaints

If you have any questions about these Terms, wish to provide feedback, or have a complaint about the Service, please contact us at:

THE PRODUCT BRIDGE LTD
(Trading as Another Flock)
Company Number: 13856604
Registered in England and Wales
Registered Office: 29 Kingston Road, Bristol, England, BS3 1DS
Legal: legal@anotherflock.com
Support: robert.pisacane@anotherflock.com

We aim to resolve all complaints within a reasonable timeframe. If you are a consumer and are not satisfied with our response, you may have the right to refer your complaint to an alternative dispute resolution provider or consumer protection authority in your jurisdiction.