Build strategy on real user signals, not assumptions
Move beyond market reports and competitor analysis. Use AI-powered user research to explore markets, validate positioning, test messaging, and build strategic narratives grounded in authentic user insights.
Why Strategists choose Another Flock
Stop relying solely on market research and analytics. Get direct access to user perspectives that inform positioning, messaging, and go-to-market strategy.
Explore New Markets
Understand how different market segments perceive your product or category. Discover untapped opportunities and validate market assumptions with real user perspectives.
- • Test product-market fit across segments
- • Identify unmet needs and pain points
- • Understand competitive landscape from user POV
Validate Positioning
Test your positioning statements and value propositions with target users. Understand which benefits resonate most and how users naturally describe your solution.
- • A/B test different positioning approaches
- • Identify most compelling value propositions
- • Capture user language for authentic messaging
Optimize Messaging
Refine your messaging hierarchy and communication strategy based on how users actually talk about problems and solutions. Create messaging that resonates authentically.
- • Test headlines and key messages
- • Understand user language and terminology
- • Optimize message hierarchy and priority
Build Strategic Narratives
Create compelling strategic narratives backed by user evidence. Build consensus around direction with insights that connect user needs to business objectives.
- • Generate evidence-backed strategic insights
- • Connect user needs to business outcomes
- • Build stakeholder consensus with data
Strategic applications across the business
From product strategy to go-to-market planning, here's how strategists use Another Flock to inform critical business decisions.
Market Entry Strategy
Research new markets before expansion. Understand local needs, preferences, and competitive dynamics to inform entry strategy and localization efforts.
Product Positioning
Test and refine your product positioning against competitors. Identify differentiators that matter to users and optimize your unique value proposition.
Campaign Strategy
Develop marketing campaigns that resonate with target audiences. Test creative concepts, messaging angles, and communication strategies.
Competitive Intelligence
Understand how users perceive your competitors and where opportunities exist. Identify white space and positioning gaps in the competitive landscape.
Brand Strategy
Develop brand positioning and personality that resonates with your audience. Test brand concepts and refine your brand's emotional connection with users.
Portfolio Strategy
Evaluate and optimize your product portfolio based on user needs and preferences. Identify cannibalization risks and portfolio gaps.
Strategic research that drives decisions
From hypothesis formation to strategic recommendations, here's how to integrate user insights into your strategic planning process.
Define Strategic Questions
Start with clear strategic hypotheses you want to test. Define your target market segments, competitive landscape, and key positioning questions that will inform your strategy.
Design Research Approach
Create realistic user personas that represent your target segments. Upload concepts, positioning statements, or competitive materials you want to test. Structure your research to answer strategic questions.
Gather Strategic Insights
AI participants provide authentic perspectives on your strategic concepts. Collect insights on market perception, competitive positioning, and user language around your category.
Develop Strategic Recommendations
Synthesize findings into actionable strategic recommendations. Use user language to refine messaging, identify positioning opportunities, and build consensus around strategic direction.
Strategic decisions grounded in user reality
"Another Flock transformed how we approach market entry strategy. Instead of relying solely on market reports, we now test our assumptions with real user perspectives. It's helped us avoid costly positioning mistakes and identify opportunities our competitors miss. The insights are incredibly actionable and our strategic planning is much more grounded in user reality."
Build strategy on real user insights
Join strategists who are using AI-powered research to validate positioning, test messaging, and build strategic narratives grounded in authentic user perspectives.